Impress and MultiSafepay: Smarter payments, bigger smiles and boundless growth
Its hybrid model, combining digital innovation with in-person, personalized medical care, has enabled the company to scale rapidly without losing the human touch or clinical quality.
We spoke with Simona Magliano, Chief of Staff at Impress, to get a firsthand look at their impressive growth story, how they’ve built a smooth and efficient user experience, how payments play a key role in their international expansion strategy and why MultiSafepay, as payment expert, has become a trusted partner along the way.
How Impress is redefining the patient’s digital experience with smart tech and smooth payments
When Impress launched in 2019, it did so with a clear mission: to revolutionize invisible orthodontics by making it more accessible, convenient, and better suited to today’s fast-paced lifestyle. Up to that point, such treatments were expensive, not widely adopted, and required patients to make frequent visits to the dentist.
“We wanted to deliver an experience that removed barriers without compromising on quality”, explains Simona.
From day one, Impress’s digital model has been a major growth driver. The patient's journey begins at a clinic, where a specialized orthodontist performs a full evaluation. From there, a fully personalized treatment plan is designed, the aligner kit is shipped to the patient’s home, and follow-ups take place both in-clinic and through an intuitive app, always under professional supervision.
As a result, Impress has already delivered thousands of smiles while expanding exponentially: the company now works in over 51 clinics and has treated more than 180,000 patients to date.
“Technology is present at every stage of the patient's journey, but the human touch is still essential for us. Every step is overseen by a licensed orthodontist with years of experience”, says Simona.
The outcome is a model that’s disruptive, reliable, and scalable - one that has grown without losing its closeness or credibility. This success is grounded in standardized protocols, consistent clinical training, and robust operations across every market they serve.
The business model works because it’s built on a solid foundation: clear procedures, consistently trained professionals, and an operating structure that blends digital efficiency with human support.
That ongoing medical presence - whether in person, via app, or even over the phone - is what fosters trust and continuity. And above all, it’s what enables Impress to fulfil its mission: to bring smiles to thousands of patients through a medical experience that’s warm, transformative, and truly convenient.
Payments that empower smiles: the strategic alliance between Impress and MultiSafepay
In a digital business model like Impress’s, the payment experience isn’t just a formality, it’s a crucial part of the customer journey.
“We want the process to be easy, agile, and transparent. Patients should know exactly what they’re paying, how, and when, getting an immediate response. When someone decides to begin treatment, they can’t be left waiting days for payment validation”, explains Simona.
It was through their collaboration with Lendismart that Impress discovered MultiSafepay. From day one, both the commercial and technical integration was smooth and straightforward.
“The integration with MultiSafepay was fast, seamless, and we at once understood how everything worked. That’s essential for us: if it’s easy for our team, it will be easy for the patient too”.
Today, Impress works with MultiSafepay across several European countries and highlights one key advantage: operational consistency.
Our model is based on standardized processes. We need the checkout to work just as well in Spain as it does in France or Italy. And MultiSafepay allows us to maintain that consistency while adapting to each country’s preferred payment methods.
One of the most valuable features for their business is installment payments, a key option for improving accessibility.
“75% of our patients choose this option with plans starting from three months up. Without it, many wouldn’t be able to afford the treatment.”
By offering a variety of payment methods -including card, bank transfer, instalments, and payment links- they reach a broader audience and boost conversion.
“Giving patients different options improves cash flow and acceptance rates. It helps us sell more and sell better”.
Beyond agility, the team values how easy it is to manage transactions, cancel payments when needed, and resolve issues quickly.
MultiSafepay’s platform works well, it’s intuitive, and inspires confidence. Even in refund or chargeback scenarios, we know we’re in control.
Ultimately, having a payment partner that’s flexible, transparent, and able to scale alongside their growth has been key to Impress’s international expansion.
“MultiSafepay supports us with solutions that truly work. Few providers manage to combine such operational agility with close, effective support”, explains Simona.
The future is already smiling with an expansion and payments strategy
2025 marks a turning point for Impress. In 2024, they acquired their main competitor, Dr. Smile, adding three key markets to their network: Germany, the Netherlands, and Sweden.
With this strategic move, all three countries are fully operational and undergoing integration under the Impress brand, solidifying their position as the largest invisible orthodontics network in Europe adding 20 new clinics by the end of 2025.
“We are currently the number one invisible orthodontics chain in Europe”, states Simona. “We have a presence in all the major countries across the continent”.
The focus now is on merging that expansion by aligning processes, technology, and clinical culture in these new territories. The goal is clear: to continue growing without losing the essence that brought them here. And in that plan, MultiSafepay plays an important role.
We work with partners that have delivered strong results. MultiSafepay is one of them”, explains Simona.
The company is an active part of Impress’s international strategy, providing a payment infrastructure that adapts to each market while supporting a consistent, frictionless experience.
What’s next? Bringing payments to the heart of the Impress app.
“We want patients who haven’t confirmed their treatment in-clinic to be able to do it from home from the comfort of their sofa. A smoother, more modern and accessible experience that removes friction at the final stage of the journey: the payment process. And we know MultiSafepay is more than ready to help us make that happen”.
MultiSafepay: the expert payment partner for your international success
Looking to scale across Europe with a seamless, localized payment experience? MultiSafepay provides the infrastructure you need: fast integration, country-specific payment methods, expert support, and a platform built for growth.
