The update beholds various benefits for you as well as the customer:
- Prevents confusion
Prior to the update, customers would read ‘Stichting MultiSafepay B.V.’ and this would occasionally lead to confusion about the payment. Having moved on to showing your webshop name, results in more payment transparency. Moreover, the customer endures more clarity on what parties are involved in case of questions about a payment.
- Builds customer loyalty
Besides reducing the likelihood of a confused customer, this advancement is also great to increase customer loyalty. The customer is no longer wondering what goes on behind the digital payment curtain and is directly exposed to your webshop name. This gives the customer a sense of trust in where his/her payments went and who is involved in the payment process.
- Increases brand awareness
No longer will the customer be exposed to the details of the Payment Service Provider. Displaying the name of your webshop is therefore a way for customers to remember your webshop name. This makes this update a subtle way of empowering your brand and expanding customer's brand awareness.