CashDesk and MultiSafepay: How online payments grew into a full omnichannel operation
Running a restaurant or food delivery business is complex enough. Managing payments across multiple systems, providers, and portals should not add to that complexity. For Cashdesk finding a way to simplify that reality for their merchants was the driving force behind a major shift in how they approached payments.
The result was a fully omnichannel setup. Online and in-store payments. One provider. One portal. All because of a steady partnership with MultiSafepay that is still going strong after fourteen years. We spoke with Rolf van Alten, CEO at Cashdesk about the overall experience and benefits since embracing this omnichannel setup.
From takeaway software to a complete payment setup
Cashdesk builds and manages software for restaurants, takeaway businesses, and food delivery operations. Their platform handles everything from order processing to delivery management. Payments are at the heart of it all.
For years, the online side of their setup ran through MultiSafepay. Webshop transactions, digital orders and online checkouts were all processed via a single integration. In-store payments, however, were handled separately through other providers. Two systems. Two sets of transaction data. Two support lines when something went wrong. Problem solving with this setup was time-consuming.
The moment everything changed
When MultiSafepay expanded its offering to include in-store payment terminals, Cashdesk saw an opportunity. Not just to switch providers, but to unify the entire payment experience for their merchants. And with that enhancing the whole merchant experience so that they can focus on what really matters to them: the customers.
The shift made practical sense. Cashdesk merchants already had MultiSafepay accounts for their online payments. Adding in-store terminals meant they could skip the standard onboarding process entirely. No new contracts. No document requests. No UBO declarations from scratch. For restaurant owners who are already managing staff, stock, and service that kind of friction reduction matters.
Once MultiSafepay started offering PIN transactions, it was actually quite easy to onboard those customers too. Because they already had a MultiSafepay account, they didn't even need to go through the process of onboarding again.
Rolf van Alten, CEO Cashdesk
What omnichannel actually looks like in practice
We know the concept of omnichannel payments can sound abstract. At Cashdesk, it has a straightforward definition: one account, one portal, all transactions visible in one place.
Before the shift, merchants had to reconcile online and in-store payments separately. Different systems, different statements, different logins. Now everything flows into a single dashboard with online orders and PIN transactions side by side.
For a merchant, that's a real eye-opener. Much less administrative hassle. All payments coming in through one channel. Online transactions and PIN transactions, all in one portal. That genuinely makes things a lot simpler.
Rolf van Alten, CEO Cashdesk
The integration goes deeper than just visibility. Cashdesk's software connects directly to the payment terminals. When an order is placed, the amount is automatically sent to the terminal. No manual entry. No risk of keying in the wrong amount. The order and the payment are handled as a single, closed loop.
Discover what omnichannel can do for you
SushiPoint: From online-only to omnichannel, fast
SushiPoint is one of Cashdesk's franchise clients as a franchise with 41 locations across the Netherlands. They have been processing online payments through Cashdesk and MultiSafepay for years. Expanding into in-store payments was the natural next step.
The rollout was fast. Cashdesk keeps terminals pre-configured and ready to ship. A new location receives its terminal, connects it to the Cashdesk software, and can usually start accepting PIN payments within a day.
That speed came down to the existing relationship. Through Cashdesk, SushiPoint was already processing online payments via MultiSafepay, so the infrastructure was already in place. Adding in-store payments meant adding a terminal, not rebuilding an integration.
One source of truth for support
The omnichannel setup changes more than just the merchant experience. It also changes how Cashdesk's support team operates. Before, a question about a transaction might require checking two different systems. An online payment in one portal and a PIN transaction in another. You can imagine that finding an answer took time, and that time came at the expense of the merchant waiting for a resolution. Now, everything is in one place which means faster answers, less time searching and more time spent on actual solutions.
If a question comes in about a transaction that didn't go through correctly, our support team can easily log in to see exactly what happened. They also call it a single source of truth. Everything in one place.
Rolf van Alten, CEO Cashdesk
A partnership built on trust
Payments don't stand still. New regulations, shifting consumer behaviour, and expanding channels mean the landscape looks different every few years. Navigating that complexity takes more than a good platform. It takes people you can count on. Fourteen years with the same partner is a clear signal that Cashdesk found that. For Rolf, it also comes down to one thing: having the right people in the right places.
Having someone like Tarick at the MultiSafepay team guaranteed a strong partnership across the board. And our merchants and their customers feel that too. As long as they're not complaining, and they're not, that means something is going right.
Rolf van Alten, CEO Cashdesk
That trust extends beyond one person. Rolf also points to the broader MultiSafepay team as a reason the partnership works. Merchants have even called out individual MultiSafepay contacts by name to express their appreciation. When people take the time to do that, it means the support they are receiving is anything but standard.
What comes next
The best partnerships don't stand still. For Cashdesk and MultiSafepay, the relationship is in good shape and the ambition keeps growing. With day-to-day operations running smoothly, both teams are already looking at what comes next.
Rolf sees embedded POS as an exciting development for Cashdesk's setup further down the line. Closer on the horizon is Tap to Pay, where you don’t even need a terminal, just a smartphone. For franchise operations like SushiPoint, split payments are a big help in, automating the distribution of funds between franchisor and franchisee directly in the payment flow. Less manual work. More transparency across the network.
One platform, every channel
Cashdesk and MultiSafepay started with online payments. Today, their merchants run online and in-store payments through a single platform.
For merchants like SushiPoint, the day-to-day is simpler. One account. One dashboard. One support line when questions arise.
That is what it actually looks like when payments are working for and not against your business.
Interested in unifying your online and in-store payments in one platform?