Google Pay
Express Checkout

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What is an Express Checkout?

Express Checkouts are alternative integrations for existing payment methods. By integrating a styled button on the product or checkout page, Express Checkouts create a shortened, alternative payment flow leveraging already stored user and payment data.

When consumers save their payment methods in digital wallets, they are verified for security (3DS) and stored as encrypted tokens. The payment flow for Express Checkouts uses these saved payment methods by utilizing biometrics, like a fingerprint or face recognition (for SCA). This simplifies and shortens the payment process, as there’s no need to enter any information or create an account.

Main benefits

  • Boost your conversion and success rate with seamless payments 

  • Improve your authorization rates by using safely stored tokens 

  • Garner trust with the huge Android customer base by offering their favorite payment method 

  • Offer credit and debit payment methods 

  • Automatically hide the button for non-Android users 

Lightning-quick payments for Android users 

Google Pay’s main differentiator is the fact that customers don't have to enter any information whatsoever. They simply authenticate the transaction, and the rest is auto-filled from their Google profile. This excellent payment flow is especially useful for guest users, as they can enter your store for the first time and, just by using the Google Pay button, pay as if their data is already known. 

The Express Checkout button can be added to the product page under items, to the mini-cart on the side of the screen, or to the checkout page.  

Additionally, the button can be displayed in black or white, and the sizing can be customized as well.  

Appease the huge audience of Android

Looking at the overall market share of Android (around 71%), offering smooth payments to Android users is never a bad idea. With an estimate of about 3.6 billion users worldwide, Android is the main mobile platform in the world.  

Google capitalizes on this huge audience by creating a simple sign-up flow to use Google Pay. If the user has a Google account (which almost everyone has), the Express Checkout button uses the personal data stored for a swift purchase journey. Key data such as name, address, and payment methods are safely stored and inserted, and 3DS verifications are simplified due to the biometric verification in the authentication process. 

Shorten the payment process for your customers

Not a MultiSafepay merchant yet?

Reach out to our ecommerce experts to discuss the best options for your business.

Already a MultiSafepay merchant?

Check our Docs page on how to activate this Express Checkout in your webshop.