Satisfy the Apple user base
With Apple's market share in the mobile segment, offering payments to just the Apple audience is enough to be profitable. As of 2023, there are over 1.5 billion active iPhone users, and that number is still growing yearly.
Apple Pay shines particularly with first time buyers in your webshop. If customers want to finish their purchase swiftly, but do not want to enter all their data or create an account, using the ‘Pay with Apple Pay’ button is a great way of offering them a swift payment experience without the hassle. You can always prompt them to create an account after the purchase is completed.