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You don't just quickly switch payment providers anymore. This is why it's important to choose a stable partner with the right services from the start. MultiSafepay is just that!

Jesse Smit, CEO Freshcotton BV


Freshcotton started out as an online business for printed t-shirts. Now, 14 years later, Freshcotton has evolved into a lifestyle website with a wide and diverse selection of men's clothing, men's shoes, and accessories by the latest brands; streetwear with a high-fashion twist. Thanks to their unique collections, draws 300,000 visitors monthly and ships 140 orders daily. 

Their Dutch website focuses on the Dutch and the Belgian market. With their English website, Freshcotton aims to conquer international markets. Approximately 10-15% of the company's sales is generated abroad. 

Payments in the mix

Payment methods have a significant impact on an online shop's revenue. The perfect mix is determined by factors such as the target group, the product, and the countries in which the online shop operates. With iDEAL, PayPal, MasterCard, VISA, Bank Transfer, Mr. Cash, SOFORT Banking, and a 'pay after' payment option, Freshcotton has created the perfect mix of payment methods in order to reach local markets in Dutch, Belgian, and German-speaking countries. In other European countries such as Italy, France, Spain, and the United Kingdom, the credit card is the most popular payment method. 

Within two years, we have sold just as much on handheld devices as on desktop. Mobile traffic is already higher and often exploratory, but that is going to change. 

Jesse Smit, CEO Freshcotton BV

M-commerce minded

With sales of mobile devices increasing, a shift has taken place from online purchases to an increasing number of mobile purchases. Freshcotton invested in an optimized mobile website, out of which the need for a mobile checkout arose. MultiSafepay's responsive mobile payment pages ensure that completing a payment using a smartphone or tablet is just as easy as completing a payment on a desktop or laptop. The responsive technology automatically adapts payment pages to various formats, depending on the device. About 20-25% of online purchases on the Freshcotton website are processed on a handheld device. A seamless mobile payment experience is a must for Freshcotton's conversion rates.  

Internationalization in the future with MultiSafepay

Freshcotton has been a client of MultiSafepay since 2012. Freshcotton stands out nationally and internationally thanks to their amazing range of the latest and trendiest brands. The company has mainly expanded in Netherlands. With an English website and by constantly adding new local payment methods, Freshcotton can focus on the rest of Europe with MultiSafepay.