11/05/2013 Industry news
64% of mobile buyers used a tablet with the remaining 36% using a smartphone. Mobile buyers average 39 years of age and nearly half are classified as highly educated. The male to female ratio among mobile buyers was virtually equal.
The main reasons for consumers to make purchases on mobile are convenience and speed. Until recently many online merchants lacked an appropriate mobile optimized checkout experience. With iDEAL being the most popular payment method in the Netherlands local consumers desired a mobile optimized version. In response, Rabobank, ING and online bank Knab, recently launched mobile friendly iDEAL payment systems.
MultiSafepay makes mobile Checkout easy
The payment pages at MultiSafepay adjust automatically when using a tablet or smartphone. All payment pages are developed using an approach called responsive design. This means that your consumers will have a great checkout experience regardless of the device they are using.