Whether you’re an online entrepreneur or just a fan of shopping online, the chances of you crossing paths with cybercrime have increased. No matter how much security measures you take in your online shop, it is just as important to gain the trust of potential customers who are increasingly apprehensive about purchasing products from online shops they don’t know. We have lined up a few tips to give your security a little boost and gain the trust of potential customers.
Tip 1: The fraud filter is your friend
MultiSafepay has a powerful fraud filter available. Credit card transactions are automatically assessed based on various criteria, including the country where the credit card was issued, the IP address used to visit your online shop, the amount of the transaction, etc. You can review any so-called ‘uncleared’ transactions in MultiSafepay Control. You can contact MultiSafepay if you have any questions about an uncleared transaction.
Tip 2: Update your e-commerce plugin
At MultiSafepay, we develop our own plugins for popular e-commerce platforms, including Magento 2 and WooCommerce. Our plugins are updated on a regular basis to ensure that you have access to all the latest features: updating your plugins is important for an optimal online shop. Therefore it is recommended to update your plugin as often as possible. MultiSafepay plugins can be downloaded for free on our website.
Tip 3: The right payment methods
When online shoppers visit your website for the first time, chances are they will scrutinize it. This is not surprising, since clever hackers are able to create fake websites that look very real and professional with ease. You will have to go the extra mile to gain their trust. A good place to start is to look at the payment options on your website. By offering payment options such as credit cards (VISA, MasterCard) or PayPal, online shoppers will be reassured by the fact that they can use payment methods that they trust or that offer purchase protection.
Tip 4: Provide relevant information on your website
We have cannot stress it enough: the importance of including relevant information on your website (and we have done it before). Set your customer’s mind at ease by providing shipping information, specifying any additional fees, payment methods, etc. By clearly defining every step of the customer journey, online shoppers know what to expect and will generally be more inclined to make a purchase.
Tip 5: A good privacy statement
In the spirit of providing clear and relevant information, don’t forget the privacy statement. Don’t tuck your privacy statement away, make sure that it is easy to find. A good privacy statement includes details on, for example, how sensitive data is processed on your website, any recipients of said data, and stipulates the rights of all parties involved. Privacy is an important issue, especially where internet is concerned. Creating a solid privacy statement doesn’t have to be complicated. There are several companies which specialize in creating privacy statements.